Urth Skin is Proudly Australian

Created by Industry Professionals for Every Body

Jodie Watkins, global makeup artist, beauty educator and skin specialist - Creator of Urth Skin

Jodie Watkins, global makeup artist, beauty educator and skin specialist working on thousands of faces with varying skin tones, types and conditions for almost 20 years didn’t research too much about what ingredients she put on the faces of her clients or herself despite using the biggest known global brands making bold statements.

It wasn’t until 2014 when her mum became terminally ill that Jodie started thinking very seriously about not only what we put in our body but on to the largest organ we have THE SKIN.

It took her many years of growing up, diplomas and research before finally believing and seeing the results ‘inside & out’

So began the journey of Urth Skin, they wanted to create a results driven, locally sourced (Gold Coast) sustainable, inclusive Australian brand for every body.

The brand wanted to create something clean, simple yet effective and easy to use. Containing no harsh or toxic ingredients, making it great for not only the outside but also the inside.

“Skin correction serums were the obvious first choice Jodie says” “Daily people ask me about how they can improve the pigmentation, sun spots, dark circles or redness they are seeing on their skin. It made sense to start with the most effective skincare product, one that really penetrates the skin and offers incredible results very quickly. 

Urth Skin Serums are based on powerful clean Australian native ingredients such as the Kakadu Plum, Emu Apple and Finger Lime Caviar. Potent and effective yet gentle enough to be on all ages and skin types.

“‘People don’t realize that what you put on your skin gets in, into your blood stream, your organs, your endocrine system (cells) Jodie says.”

Jodie Watkins
Clean Australian Beauty Products


Meaning we choose to avoid any obvious ‘nasty’ chemicals and toxins, using natural plant, fruit, flower and active ingredients that support the skin for optimum health and balance.

Cruelty Free and Vegan

We do not and never will test our products on animals great or small

Australian Plant Power

Our products are organically wild harvested and formulated from Australian plants, fruits or flower whole water soluble extracts.


We use recycled and biodegradable packaging. Positive environmental practices manufactured to order, meaning, only using what is needed, no waste.